White Bread Has More Additives Than Vegan Meat

New research comparing ingredient lists found that some of the UK’s most common plant-based meats contain fewer artificial additives than sliced white bread. While vegan meat products typically contain three or fewer additives — usually basic thickeners or stabilisers — white bread can contain four or more, including preservatives and emulsifiers.

But only one of those ends up in scare headlines. Because this was never about health. It was about control.

The meat industry needed a new weapon. “Ultra-processed food” became the label of choice. Vague, meaningless, effective. Bread, hummus, oat milk, tofu — all technically “ultra-processed.” But somehow, the warning label only sticks to food that doesn’t contain a corpse.

The UK government has already said it: plant-based meats are not associated with negative health outcomes. That risk is firmly with the animal versions — the bacon, the sausages, the deli meats, the hot dogs. The cancer-linked, heart-clogging, cholesterol-loaded products that people still call “real food.”

The confusion is deliberate. If you believe vegan meat is just as bad as processed flesh, you’ll stick with what’s familiar. If you think an additive is more dangerous than a slaughterhouse, you’ll keep funding it. If you believe the narrative, you’ll ignore the evidence.

And the evidence is clear.

You can’t taste the difference anymore. You get more fibre and less fat. No antibiotics. No blood. No body count. But you’ll still hear that it’s “too processed.”

This isn’t about additives. It’s about addiction — to domination, to denial, to habit.

The meat industry isn’t worried about your health. It’s worried about your awakening.

Because if people find out that the so-called “fake” meat is better for your body, better for the planet, and doesn’t require anyone to be dismembered for a sandwich — then what’s left?

Just lies. Packaged in plastic. Marketed as tradition. Sold as food.