#FebruDairy

In February 2018 we took on the dairy industry and their hashtag #februdairy. Quickly blocked by the leader of the campaign, that didn't stop us from coordinating with influential activists all over Twitter to ensure that the campaign failed on the Twitter front. Facebook, Instagram, and YouTube was in safe hands with the vegan community, we focused on what we do best. By the 18th of the month, our account had five times exposure on the hashtag than the next leading account, by the end of the month other far larger accounts joined the party and we remained in the top 20 overall highlighted in a PlantBased News article.

#Februdairy stats by 18/02/18

We now use the month annually to expose the dairy industry and promote ethical alternatives.